For consumers, Black Friday is the biggest shopping day of the year, and for content marketers, it’s our Superbowl. If you want your message to be heard and your product to be seen, know that Black Friday takes careful planning, preparation and strategy. Here’s our guide for how to cut through all the Black Friday buzz so you and your brand can coast through this holiday season.
Send out personalized emails to each of your customers who have abandoned empty shopping carts on your site. Remind your customers of the products they wanted because chances are, they want them more during the holiday season. This is also the perfect opportunity to let them know about your Black Friday deals and suggest more products they’ll love.
Bundling two or more products together and selling them as a package deal is a great way to upsell. Your customers will see it as a discount and you will see your merchandise fly out the door. Everybody wins with this one.
Don’t be afraid to add final touches and bonuses, like free gift wrapping. This time saver is often the selling ticket for many of your customers. Another great way to keep your Black Friday buzz going all month long is to throw in a coupon thanking them for their purchase. Chances are they’ll forget something or need another gift between now and the end of the holiday season. Coupons are a great way to motivate them to come back or think of you even as soon as Cyber Monday.
In 2016, retailers who invested in a strategy that combined mobile, email and social marketing had about 30 percent more sales than the Black Friday campaigns that focused on just one or two channels.
You’ve built up your audience on all these platforms so use them and get the word out about your upcoming deals. Remember, repetition is what makes your message stick.
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