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Back in the old days, you’d wake up in the morning, turn on the coffee pot and while it was brewing you’d walk outside to grab the paper off of the front step. Ah, simplicity. Well, those days are long behind us now. In today’s new world, our email accounts have taken the place of that doorstep. For consumers, brewing coffee and reading the news from your iPhone means you get to stay in bed a little longer.
For content creators, you might be losing sleep trying to create a daily newsletter that will hold its own amongst the competition. We’ve got a few tips and tricks that will help your daily newsletter stand out
1. Think About the Subject Lines
Your subject line is your lead in and arguably one of the most important parts of your newsletter. Just because your newsletter is sent to your subscribers’ inbox, it doesn’t mean they opened it. Take your time and give it some thought. Make it good. You want to keep it short and to the point but don’t be afraid to make it cute and funny as well. Create a subject line that’s personable, clear and lastly, be consistent.
2. Simplify the Design and Copy
White space is your friend and it will keep your appearance from looking and feeling cluttered. When your reader opens that email, they should not be overwhelmed by an information overload. Remember that the point of a newsletter is to send your reader somewhere else. You don’t want them to spend too much time on the actual email, the point is to send them to the links provided.
3. Call Your Readers to Action
Your newsletter is a collective of multiple CTAs but remember that thing we said about information overload? There should only be one main CTA and think of anything else as a secondary call. This will help your newsletter and your reader stay focused. You’ll accomplish more if you and the reader have that one primary goal in mind.
Learn more about City/Studio and how we can improve your digital content approach.
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