Blogging

#contenthacks: The 4 Questions You Should Ask Yourself Before You Start Writing

Posted On October 11th, 2017 | 5:43pm EST

Yesterday, Flipboard — a platform for saving, sharing and posting creative content from around the web — announced its plan to change the policy for publishers, who are now able to integrate their own content into the app feed without much back-and-forth.

Effective immediately, Flipboard can seamlessly pull content straight from publisher’s page — but they’re only looking for really great content. In an interview with TechCrunch, Flipboard CEO Mike McCue says the big question is finding out how to create a digital environment that’s not awash with slow loading, distracting float ads that hindering mobile readability, or just plain… crappy content. He wants readers to experience a streamlined content sharing platform where beautiful, trustworthy, meaningful articles and advertisements rise like cream to the top.

We researched Flipboard’s Community Guidelines to see just what constitutes as really great content so that you can make sure to follow the same rules when executing your posts and strategy.

Our biggest takeaway? Creative content must be inspirational to be shareable, diverse in perspective to reach a wide audience, respectful of that same audience, and, above all else, authentic so that it’s not boring or repetitive.

While content marketing — blogging, strategizing, and the like — may seem like a time-consuming task for small businesses, it’s extremely important to devote your time and effort into a good (scratch that: really great) content strategy. Ask yourself the following questions when you’re

Ask yourself the following questions when you’re crafting content:

Is this story inspirational?
Will it reach a wide audience with different perspectives?
Is it respectful of all groups of people?
Is it authentic for my brand and digital storytelling, in general?

If you answered yes to all of the above, you may begin writing.

Learn more about City/Studio and how we can improve your digital content approach.