Marketing

Case Study: JetBlue Card

by Jessica Smith Posted On August 29th, 2017 | 3:42pm EST

“Eat. Drink. Fly faster.”

This simple slogan helped shape a citywide campaign. This year, City/Studio worked with JetBlue to promote the JetBlue card in the Boston area. The credit card grants users 2X points for restaurant purchases to be used for miles and other perks.

By way of announcement, Boston magazine created the “Fly Faster Than You Think” custom content series, using celebrity chefs to increase awareness of the JetBlue Card dining rewards. Six local chefs were interviewed in their restaurants with brief commercials embedded in custom Q&A articles.

This approach not only spread the word about the JetBlue Card, but tapped into two industries with travel and dining. An effective brand can reach more than one niche audience and unite two separate interests for a consumer. Think about a different type of audience you can tap into to form a mutually beneficial relationship.

For more information on City/Studio’s work with JetBlue, click here.