Three Olives

Cocktail Madness

Goal

Three Olives Vodka wanted to create brand awareness of their line of flavored vodkas and showcase cocktail recipe ideas that would entice consumers to try a new flavor.

Solution

Building off of the excitement of March Madness, City/Studio created an interactive bracket-style quiz using key Three Olives Vodka flavors. The quiz not only engaged users by providing with them the opportunity to vote and be entered into a sweepstakes, but Three Olives Vodka gained product knowledge about the flavors that would perform well in the market. Each user was also provided with downloadable cocktail recipe cards, enticing them to make their own cocktails at home using Three Olives Vodka.