Honda

Power Your Dreams

Goal

Honda wanted to stand out from its competition during the annual Philadelphia Auto Show and create buzz in the Greater Philadelphia region throughout the entire winter season. Increasing foot traffic and driving auto show attendees to the Honda display was key to performance while making a splash in the market by using out of home, digital and social media was still important.

Solution

City/Studio partnered Honda with three Philadelphia natives who have reached their dreams and told their stories to the Greater Philadelphia region. Through custom photography, impactful design, and strategic messaging, Honda made a splash in the marketplace and drove additional traffic to their display at the Philadelphia auto show. This 360-degree program wove the stories of each talent through native content on phillymag.com, out of home media throughout Philadelphia, digital display media, email, on social networks, and live at the auto show creating a cohesive campaign that attracted several of Honda’s key target audiences.